Generation Alpha Development Policy and Strategy in the Digital Era: A Thai Perspective
คำสำคัญ:
Generation Alpha, Development, Policy, Strategy, Digital Eraบทคัดย่อ
While Generation Alpha (the cohort born after 2010) is currently the youngest population cohort, it has a brand influence and purchasing power beyond its years and has also been shaping the social media landscape through popular culture influencers and emerging consumers. It is critical to understand the characteristics of Generation Alpha, because they represent the future and provide a lens through which to view the next decade and beyond. This study sought to explain the development policy and strategy for Generation Alpha in the digital era using a qualitative approach. Purposive sampling was used to conduct in-depth interviews with 11 key informants who were academics, educators, experts, and workers in the development fields for Generation Alpha in Thailand. Content analysis was utilized to analyze the data. The findings revealed that the digital era has significantly changed how children learn, play, and interact with the world around them. The development policy and strategy for Generation Alpha in the digital era should be designed to support the healthy development of positive outcomes for young children, while also addressing the unique opportunities and challenges presented by digital technologies.
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