Participation Communication to promote Ban Nong Phak Nok Community tourism, Muak Lek District, Saraburi Province

Abstract

This objectives of this research were 1) to study the situation communication for tourism management in Ban Nong Phak Nok community, 2) to develop people’s communication skills to promote tourism in Ban Nong Phak Nok community, and 3) to produce public relations materials to promote Ban Nong Phak Nok community tourism. It is a qualitative and quantitative research. Emphasis on participatory operations with document research methods group chat workshop and the production of tourism promotion media. Data were analyzed by percentage and mean. The study was conducted between October 2020 - September 2021.

             The results showed that:

1. The communication situation for tourism management of Ban Nong Phak Nok community still lacks systematic community tourism management. Public relations communications and media disseminated about Ban Nong Phak Nok community tourism are mostly media produced by government agencies that promote their duties. It is not a truly systematic form of media to promote community tourism and lack of integration.
2. Development of people's communication skills to promote community tourism by training workshops to develop communication skills and being guides for students and teachers at Ban Nong Phak Nok School and leaders in the community. Overall satisfaction assessment results were at the highest level (= 4.54)
3. The production of public relations media to promote community tourism, namely 5 publications, posters, had an overall average quality score at a very good level (= 4.66) and video media to promote community tourism had a good quality assessment. A lot (= 4.63)