- OVERALL SATISFACTION IN RETURNING TO TRAVEL IN THAILAND UNDER THE CAMPAIGN TO OPEN THE CITY AND OPEN THE COUNTRY IN THE CASE OF TOURISTS AFTER COVID-19 RELAXATION MEASURES OF TOURISTS SINGAPORE, MALAYSIA, SOUTH KOREA (SMK)

Abstract

            This research has the following objectives: 1) to study the satisfaction image of Thai tourism and the trend of repeat visits by tourists from Singapore, Malaysia, and South Korea; 2) to study differences in satisfaction with vacations in Thailand among tourists from Singapore, Malaysia, and South Korea with different genders, ages, and incomes. It is quantitative research. The sample group includes Singapore, Malaysia, and South Korea (SMK) tourists who traveled to Thailand from March to May 2022. The sample size was calculated using the Taro Yamane formula with an error level of 0.05. Derived from random sampling (sampling at random), 400 samples per country. Research tools include questionnaires. The data were analyzed using statistics as follows: percentage, mean, and standard deviation. Additionally, the t-test compares them. In testing the F-value statistic, the researcher found the following results: 1) Thai tourists in South Korea are satisfied with the return of Thai tourism. Under the campaign to open the city and open the country In the case of tourists after the relaxation of COVID-19 measures, 2) According to the perception of tourists, South Korean tourists are most concerned with Thailand's COVID situation; 3) South Korean tourists are most likely to visit frequently; and 4) Singapore, Malaysia, and South Korea (SMK) tourists compare Thailand's tourist attractions with those of neighboring countries. Opinion that Thailand's tourist attractions are at a similar level to ASEAN countries. On the other side of Singapore, Malaysia, and South Korea (SMK), tourists view Thailand's tourist attractions much better. When compared to neighboring countries.