Communication skills of school administrators in Phen District, group 2 under the Udon Thani Educational Service Area Office 1

Abstract

The objectives of this research was to study level and development guidelines for communication skills of school administrators in Phen District, Group 2, under the Udon Thani Province. The sample group used in this research included 89 administrators by selecting stratified sampling. The 5-level rating scale questionnaires with IOC of 0.67-1.00 and a reliability of 0.91. Data was collected by Google Forms program, representing 75.42percentage. Data was analyzed by using frequency, percentage, mean, standard deviation, and content analysis. The results of the study found that: 1. The overall level of communication skills of school administrators in Phen District, Group 2, under the Udon Thani Province Educational Service Area Office 1 was at a high level. All aspects were at a high level. Communication channels had the highest mean score, followed by clarity of message and the sender aspect. The aspect with the lowest mean score was the receiver aspect. 2. Guidelines for developing communication skills were as follows: School administrators should attend the communication skills development training, such as public speaking, presentations, persuasion through training, field trip, the knowledge exchange with experts and successful administrators,  attending practical workshops on proper and appropriate language usage by knowledge exchange and receiving feedback from one another, practicing writing clear and brief messages, then receiving evaluations and knowledge exchange with others, surveying teachers' opinions, appointing a committee to filter information, and monitoring and evaluating communication effectiveness for continuous improvement.