A model for enhancing people’s quality of life through the Sufficiency Economy Principle and social media

Abstract

This research to: 1) examine the current conditions and guidelines for improving the quality of life of the people through the Sufficiency Economy Principle in conjunction with social media; 2) develop a model for enhancing the quality of life based on the Sufficiency Economy Principle and social media; and 3) study the outcomes of implementing the developed model. This study employed a research and development (R&D) design and was conducted in three phases. In Phase 1, a survey and document analysis were conducted with a sample of 352 citizens. In Phase 2, the model was developed with input from five experts. In Phase 3, the model was implemented with a trial group of 10 participants. The research instruments included a quality-of-life development model, a quality-of-life questionnaire, an interview form, and a satisfaction questionnaire regarding the model. Data were analyzed using frequency, percentage, mean, standard deviation, and t-test. The findings revealed that current satisfaction with health was at a moderate level, income satisfaction was low, and the need for overall quality of life improvement was moderate. The developed model was rated at the highest quality level and consisted of four components: 1) principles and theories, 2) model objectives, 3) four-step quality of life development activitiesinforming, demonstrating, practicing, and coaching to success, and 4) measurement and evaluation. After the model was implemented, participants’ opinions were at the highest level compared with prior using model. The mean score after using the model was significantly higher than before at the .01 level of statistical significance. Participants also showed a high level of satisfaction with the model.