Social Impact Assessment (SIA) and guideline for evaluating social return on Investment (SROI) of art and design learning centers: A case study of Thailand Creative & Design Center (TCDC), Bangkok

Abstract

This study aims to delineate the social impact value chain and conduct a Social Impact Assessment (SIA) of an arts and design learning hub, using the Thailand Creative & Design Centre (TCDC), Bangkok, as a case study. Furthermore, the study aims to propose guidelines for evaluating Social Return on Investment (SROI) based on TCDC Bangkok, which serves as a pivotal institution in driving the country’s creative economy. The research methodology involved qualitative data collection through in-depth interviews with stakeholders in the Charoen Krung neighborhood—a model area for creative district development based on cultural capital and traditional heritage. Data were gathered from 22 participants selected through purposive sampling of Charoen krung residents. A qualitative data analysis followed a systematic process, beginning with data organization, followed by coding, categorizing, and identifying thematic relationships to establish the final conclusions. The results indicate that the Thailand Creative & Design Center (TCDC) plays a vital role in enhancing community capacity across economic, social, and cultural dimensions. These impacts include increasing \income through creative activities fostering neighborhood identity and pride, and establishing collaborative networks between creative practitioners and local entrepreneurs. Furthermore, the SROI demonstrates the value of public investment in quality outcomes, such as expanded access to new learning opportunities, increased community engagement, and shift in attitudes toward promoting lifelong learning culture.