Challenges confronting television producers in content production during the digital media transition

Abstract

This study aims to examine the significance of television producer’s role in the content production process, as well as to analyze the working methods, formats, and success factors of television producers that influence the efficiency and quality of content production within the context of the digital media industry. This research employed a qualitative approach, utilizing in-depth interviews with television producers who had at least three years of professional experience across 19 digital television stations. The findings revealed that the roles of television producers in content production increasingly involved advance planning to ensure effective content distribution across multiple platforms. At the same time, post-production processes became significantly more complex due to the necessity of adapting content formats to suit the specific characteristics of each platform. In terms of working methods, the role of television producers shifted from primarily supervising and controlling the production process to engage more actively in operational tasks as direct content creators and producers. The operational practices of television producers were largely guided by the policies and strategic directions of their respective broadcasting stations. Producers constantly remained aware of shifting social contexts and emerging  trends, while simultaneously responding to audience demands across both television and online platforms, which increasingly influenced content production and the overall dynamics of the media industry. Furthermore, the success factors for television producers included the ability to utilize artificial intelligence (AI), adapt production processes, develop a comprehensive understanding of media consumption behavior, and remain responsive to social situations and trends. These competencies were essential for aligning with the rapidly evolving landscape of the contemporary media industry.