THE FACTORS INFLUENCING THE SUCCESS OF LOGISTICS MANAGEMENT POTENTIAL OF ENTERPRISE ENTREPRENEURS IN THE UPPER NORTHEASTERN PROVINCE

Abstract

The purposes of this research were 1) to study relationship influencing logistics management capabilities and efficiency of enterprise entrepreneurs in the upper northeastern provinces, 2) to create an equation for forecasting successful logistics management of enterprise entrepreneurs in the upper northeastern provinces. The sample group was 119 enterprise entrepreneurs in the upper northeastern provinces. The research tool was a questionnaire, and the statistics for data analysis were percentage, mean, standard deviation, and multiple linear regression analysis. The finding showed that logistics management capabilities and efficiency of enterprise entrepreneurs had positive relationship with successful logistics management of enterprise entrepreneurs at a high level of relationship with statistical significance at 0.01, and created an equation for forecasting successful logistics management of enterprise entrepreneurs in the upper northeastern provinces as the criterion variable. Forecasting equation in raw scores and forecasting equation in standard scores were marketing factors, reliable factors, and time factors that considered as the influential factors that resulted in successful capacities of logistics management of enterprise entrepreneurs in the upper northeastern provinces, which can forecast enterprise entrepreneurs performances in the upper northeastern provinces with 53.20 percent. Forecasting equation in raw scores: = 0.857+0.299 () + 0.070 () +0.512 () Forecasting equation in standard scores: = 0.857+0.299 () + 0.070 () +0.512 ()