MANAGING ORGANIZATIONAL CULTURE IN THE CURRENT CONTEXT: ADAPTATION AND THE IMPORTANCE OF CHANGE

Abstract

The transformation of organizational culture is a critical process for adapting to the rapidly changing global environment, especially during the COVID-19 pandemic, which profoundly impacted work methods and organizational culture. This article explores the role of organizational culture and the challenges of post-COVID-19 transformation while also suggesting ways to build a resilient and adaptive organizational culture. Organizational culture is a collaborative work pattern that encompasses shared values, beliefs, and norms, influencing employee behavior and performance. A strong organizational culture can enhance work efficiency and employee satisfaction, whereas a weak culture may lead to conflicts and disorganized work. The contemporary transformation of organizational culture faces challenges from economic, political, and COVID-19 related circumstances. This article highlights that changing organizational culture requires a multifaceted strategy such as understanding the current culture, leadership support for change, strategic planning/implementation, employee participation, appropriate recruitment, monitoring progress, patience, training, leadership development, and organizational design. Understanding the factors that influence cultural change friction will help manage the transformation effectively and sustainably, leading to success and competitiveness in the modern era.