DIGITAL MARKETING MANAGEMENT, THAP LUANG COMMUNITY ENTERPRISE GROUPKALAMAE LUNGPHON, THAP LUANG SUBDISTRICT, MUEANG DISTRICT, NAKHON PATHOM PROVINCE

Abstract

This research is a quantitative research with the purpose of 1) To study and develop products of the community. To be outstanding, known and reach more target customers. 2) In order to develop and transfer digital marketing technology, Kalamaelungphon Sang Website, Facebook page development, profile, slogan, posting method, hashtags and more convenient product purchase channels by scanning QR Code connected to Line. The sample group used in this research is community enterprise group. Thap Luang Kalamaelungphon, Thap Luang Sub-district, Mueang District, Nakhon Pathom Province. The research instruments used in this research were divided into 2 parts: the qualitative research tool; Using In-depth Interview Questions and a quantitative research tool, the Google Form questionnaire was used by the students as a tool to collect data from the sample. The statistics used in the analysis of the data, the percentage (Percentage) is used to describe the percentage of the data. Statistics used to find the mean (Mean) is used to find the mean value from the sample data. It was found that the opinions of consumers towards digital marketing management of Thap Luang Kalamalungphon Community Enterprise Group, Thap Luang Sub-district, Mueang District, Nakhon Pathom Province. Regarding the development of Facebook pages, it was at a high level (x̄ = 4.01). Considering the item, it was found that the overall opinion was at a high level, i.e. the creation and development of a Facebook Page created more awareness (x̄ = 4.08). Product images and videos are attractive and attractive (x̄ = 4.05) information and content. is appropriate (x̄ = 4.02) The preparation of public relations media can be used to further benefit the community (x̄ = 3.99) QR Code makes it more convenient to use (x̄ = 3.98) and the Facebook page has Interesting and reliable (x̄ = 3.95), respectively.