FACTORS RELATED TO UTILIZATION OF THE LINE APPLICATION FOR THE LEARNING COMMUNICATION

Abstract

The purposes of this research were 1) to study the behavior of using the LINE application, 2) to study the level of perceiving features of the LINE application, attitudes and social influence on the use of the LINE application and the use of the LINE application for learning communication and 3) to analyze factors related to utilization of LINE application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approache was applied by using a questionnaire for data collection. The research sample were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive statistics were used; percentage, mean, standard deviation, and pearson correlation coefficient. The finding found that the most of the students’ use of LINE application had more than 5 years of experience, the purpose of using was to chat with friends in the class, the average duration of use each time was less than 30 minutes, the number of application on average was 6-10 times a day, and mostly used on smartphones. The students expressed their views of the perceiving factors of LINE application; attitude, social influence on the use of LINE and the use of LINE for the communication of students’ learning was at a high level. All three factors were related to utilization of LINE application for students’ learning communication in a moderate level and they were in the same direction.