PRODUCT DEVELOPMENT AND PACKAGING AND SOCIAL MEDIA, PLASTIC LINE WEAVING BAG FOR BAN NA PHRONG MADAI WEAVING GROUP, PHRONG MADUA SUBDISTRICT, MUEANG DISTRICT, NAKHON PATHOM PROVINCE

Abstract

The objectives of this study are 1) To study and develop products and packaging of the plastic lines weaving bag 2) to increase the potential and competitiveness of the Ban Na Prong Madue housewife group 3) to study customer satisfaction with the plastic lines weaving bag and social media. This research used mixed methods of qualitative research and quantitative research. The questionnaire was used as a research tool, ie a semi-structured interview questionnaire by conducting a survey and interviewing for product observation. To analyze the strengths, weaknesses, opportunities, and threat of the marketing mix. The statistic used for data analysis were percentage, mean, and standard deviation. The results of the study were found that the overall customer satisfaction before development product was at the moderate level at 3.14, after the product design was found the overall at 4.50. The social media level were found that Facebook Fanpage was highest satisfaction level, followed by Line@, QR Code, Chatbot, Instagram and Shopee, respectively.