ENHANCEMENT THE CREATIVE PRODUCTS BY PARTICIPATORY ACTION RESEARCH COMMUNITY ENTERPRISE GROUP, BAN KONG NANG FARMER HOUSEWIVES GROUP, THA BO DISTRICT, NONG KHAI PROVINCE

Abstract

The purpose of this research was to upgrade creative products through a participatory action research process. Community Enterprise Group, Ban Kong Nang Farmer Housewives Group, Tha Bo District, Nong Khai Province The study process was divided into 4 stages, namely 1) creative product selection for creative product prototype development; 2) participatory creative packaging model development for packaging prototype design; 3) packaging design selection for implementation. production of packaging prototypes; and 4) enhance marketing on cost calculations. setting sale prices and marketing channels. This research was divided into 2 parts. The first part was a qualitative research, using participatory action research (Participatory Action Research: PAR), a group discussion with related 4 groups of participants in Ban Kong Nang, Tha Bo District, Nong Khai Province, consisted of 1) research groups, namely researchers, product processing specialists, packaging development specialist, experts in food science, 2) Producing group, namely the leader of the product processing group in the community, community members, local product operators consignment dealers, accommodation operators 12 in total, 3) Consumer groups, namely consumers who bought for their own use, consumers who bought them as souvenirs 10 in total, 4) a group of experts, including village sage in products made from local ingredients, marketing specialists, 7 in total. 35 altogether. Part 2 was a quantitative research: the tool used was a satisfaction questionnaire on packaging design from community members. The sample were 300 people, including local product entrepreneurs. consignment dealers, accommodation operator consumers who bought for their own use, consumers who bought as souvenirs, related agencies, tourist and community development in Nong Khai Province. Data was analyzed by a computer program. Statistics used for data analysis were descriptive statistics to find percentage, mean, and standard deviation. The results of the research revealed that creative products such as Laab Tilapia flavored rice sprinkles which was outstanding in 1) being something that already existed in the locality 2) processing products according to the creative economy 3) helping to add value to raw materials in the community 4) blending cultures perfectly 5) being able to produce by people’s skills in the community 6) be able to be kept without refrigeration all the time and encourage products to be upgraded to create added value with packaging that meets the needs of manufacturers and meet the needs of consumers in 3 types, namely 1) a bottle, 2) a box and 3) an envelope. The price is 224 baht, if selling at 80 baht per 28 grams for 5 pieces, total income is 400 baht, a total profit is 176 baht or 35.2 baht per piece. and promoting 2 marketing channels, namely 1) online marketing channels and 2) offline marketing channels. and from the trial selling prototype products in the real market, it was found that the product received good response from consumers, increasing income which leads to the value of the raw materials in their community that can make money and strengthen the economy of the community.