FACTORS AFFECTING THE RETENTION INTENTION OF FEMALE EMPLOYEES IN HOTEL BUSINESS: A CASE STUDY OF A CHAIN HOTEL IN THAILAND

Abstract

This study aims to investigate the correlation between factors influencing problem-solving abilities and workplace challenges, an organizational culture that promotes collaboration and engagement, the emphasis on women in career competition, employee career advancement, and work-family balance in relation to quality of life. We want to investigate the factors influencing the retention of female employees in the hotel business and conduct a case study on a specific hotel chain. The sample consisted of 400 female employees from the International Chain Hotel in Thailand, selected using purposive sampling. We collected data using a questionnaire, then used descriptive statistics to describe the frequency, percentage, mean, and standard deviation, followed by inferential statistics such as Pearson's correlation coefficient and multiple regression analysis to draw conclusions for this study.

          The study's conclusions showed that: 1) the work challenge factors of female employees, such as support for problem-solving abilities and workplace obstacles, organizational culture that encourages teamwork and participation, emphasis on gender equality in professional competition, personnel development, and the balance of work, family, and quality of life, have a positive relationship with the retention intentions of female employees in the hotel business, and are statistically significant at the 0.05 level; 2) these factors have a significant impact on the retention intentions of female employees in the hotel business at the 0.05 level. Multiple regression analysis facilitates the creation of a linear predictive equation.