THE DEVELOPMENT OF TOURISM LOGISTICS MANAGEMENT IN SAMUTPRAKARN PROVINCE

Abstract

This research aimed to 1) study the tourists' satisfaction on logistics management elements and tourism elements in Samutprakan province, and 2) study the development of tourism logistics in Samutprakan province. The sample consisted of 400 tourists who had visited Sumutprakan province. The data was collected from a questionnaire using simple random sampling and analysed by utilizing SWOT Model and Diamond Model. The participants were female aged 21-30, Bachelors's degree, Buddhism, and income between 10,001 - 20,000 Baht. They used private cars and had visited Samutprakarn more than 5 times. In addition, the purpose of their visit was travelling and the duration of the tour is a 1 day trip. They were original Samutprakan people. They gained information from the Internet. Natural Attractions were their destination and they spent less than 1,000 Baht for a trip. The results showed that average satisfaction of logistics management elements was at 3.92 and tourism elements was at 3.70 which is a high level. Moreover, from SWOT Model Analysis, the researcher found that there were two issues to be further studied as a guideline for the development of tourism logistics in Samutprakan Province. They were 1) Tourism resources and, 2) Logistics and tourism service providers training. Furthermore, the result from Diamond Model Analysis revealed that public and private stakeholders should cooperate for creating a competitive advantage to support tourism in Samutprakan Province.