A STUDY ON THE FACTORS AFFECTING TO REVENUE AND VALUATION OF PRESIDENT BAKERY PUBLIC COMPANY LIMITED

Abstract

The objective of this research is to 1) test the hypothesis of the key factors affecting
a company's revenue; President Bakery Public Company Limited by studying the hypothesis showing the correlation of the consumer confidence index. and 2) to forecast the operating results. Forecast the financial position of Presidente Bakery Public Company Limited during 2024-2028 by referring to the forecast of the Gross National Product (GDP) index of the Office of the National Economic and Social Development Council 3) To assess the value of President Bakery Public Company Limited's business by relative method 4) To assess the value of President Bakery Public Company Limited's business by 3 discount cash flow methods as follows: 4.1) Dividend Discount Model (DDM) 4.2) Free cash flow to the firm (FCFF) 4.3) Discount method

The study found that the Consumer Confidence Index (CCI), Retail Confidence Index (RSI) and Producer Price Index (PPI) are factors that affect a company's revenue. According to the analysis of the financial statements and forecasting of the operating results and financial position for 5 years, it was found that the Company had revenue growth and stable financial position. The valuation of the Company using the discounted cash flow to the firm (FCFF) method averaged growth of 3.54%, the projected value in equity was 62,321.28 million baht, and the book valuation per share (P/BV) was reasonably priced at 128.27 baht/share.