STUDY OF VIDEO PRODUCTION PROCESS FOR PUBLIC RELATIONS “VACHIRALONGKORN DAM” TOURISM VIA QR CODE

Abstract

Study of Video Production Process for Public Relations “Vachiralongkorn Dam” Tourism via QR code have propose 1. To study of Video Production Process for Public Relations “Vachiralongkorn Dam” Tourism via QR code 2. To produce a public relations video for travel location of Vachiralongkorn Dam Study method, Researchers have researched information about study of public relations communication process and content for Vachiralongkorn Dam Then make a script and present to advisor for planning produce. And then lead to video documentary expert amount 3 people evaluate the content and production techniques. And then evaluation by sample 30 people. Assess the presentation and perception evaluation by questionnaire is rating scale. After that used data to find the mean and standard deviation. Evaluation by advisor have the mean score 4.26, which is high. When considering each aspect, it was found that the level of content list mean score was 4.25, which is high. And production techniques mean score was 3.92 which is high The results of the sample evaluation mean score was 4.26, which is high. When considering each aspect, it was found that the level of content presentation mean score was 4.26, which is high. Perception and understanding of the content mean score was 4.08, which is high