DEVELOPING THE COMMUNITY ENTERPRISE OPERATIONS OF SEWING GROUP TO STRENGTHEN THE SYSTEM, MAE MOH DISTRICT, LAMPANG PROVINCE

Abstract

The research on “Developing the Community Enterprise of Sewing Group to Strengthen the System, Mae Moh District, Lampang Province had 3 main objectives, (1) to manage the research plan to achieve the goal (2) to create a business plan under the participation process of the community and (3) to develop the community enterprise of sewing group to strengthen the system by using participatory action research. The main data providers were the president and members of Ban Wiang Sawan Sewing Group and stakeholders in the community. The research instruments were interview forms, focus group and brainstorming seminars. Data were analyzed by content analysis. The results of the research showed that the research plan achieved all objectives. These could be assessed from the product according to the research plan and the results were accordance with the target and met the indicators. The total 9 production outputs consisting of (1) business plans that could make the sewing group more systematic in the past year, (2) 10 local shirts with local identities creating sales of grow by about 40 percent, (3) Sawan Brand resulting from the mutual agreement of members and related parties in all sectors, (4) marketing communication, in the exhibition at Muang Thong Thani, (5) obtained a new distribution channel by using e-commerce systems connecting customers' needs with information systems, (6) packaging from waste materials in production, (7) financial strategies, (8) modern production systems, and (9) simple accounting systems.