LOCAL PRODUCT DEVELOPMENT, CREATING IDENTITY AND VALUE ADDED THROUGH LOCAL COMMUNITY CULTURE: RED LOTUS LAKE TOURIST DESTINATION

Abstract

This research was to establish the Red Lotus Lake's identity through local product design and development, thereby promoting economic sustainability. The research area is Ban Lao Mak Ba Moo. 7, Chae Lae, Amphoe Kumphawapi, Udon Thani. We collected data through observations, general interviews, and in-depth interviews with community stakeholders, including government employees, the general population, and tourists. Four categories define the identity of Red Lotus Lake: 1) Red lotus; 2) Teal; 3) Leaf Blade; and 4) Red Lotus Lake. We developed four products based on our analysis and findings. 1) a red lotus keychain 2) a teal keychain 3) a leaf-blade placemat; 4) a fish-shaped pencil case. The developed products showcase the local culture and environment and have received broad local support. The sale of local goods generates additional income for villagers both seasonally and off-season. It can be adapted with other products by utilizing existing products, handwoven fabrics, and local wisdom to enhance product value.