DEVELOPMENT OF AN ONLINE STORE MANAGEMENT SYSTEM FOR SUAN THIP COMMUNITY ENTERPRISE THA LI DISTRICT, LOEI PROVINCE

Abstract

The objectives of this research are: 1) to develop an online store management system for the Sunti Community Enterprise, Tha Li District, Loei Province; 2) to assess the quality of the online store management system; and 3) to examine user satisfaction with the system. The sample group consisted of five experts in quality evaluation and 400 customers or general users who completed satisfaction assessments. The research tools included quality evaluation forms and user satisfaction evaluation forms. Statistical methods utilized for data analysis were percentage, mean, and standard deviation. The research findings revealed that 1) the system helps manage product information, public relations, activities, and news. This created opportunities to reach new tourists and customers interested in learning. It served as an additional channel for purchasing products online, making the sales process more systematic and efficient; 2) The system's quality is rated as excellent. It works correctly with functions that meet user needs, offers high performance, is convenient and simple to use, and meets high security standards; 3) Users are satisfied with the system. The system works efficiently, processes data correctly and reliably, and the screen design is colorful and beautiful. It displays complete order and product details. The system is secure, with identity verification and secured payment channels. Lastly, it builds trust with users. The developed system enhances the efficiency of online store management and effectively contributes to expanding the business opportunities of the community enterprise.