ENHANCING COMMUNITY PRODUCTS THROUGH THE CIRCULAR ECONOMY CONCEPT OF THE BAN NA DI - SANG BONG COMMUNITY ENTERPRISE GROUP, KUMPHAWAPI DISTRICT, UDON THANI PROVINCE

Abstract

This research aimed to enhance community products through the circular economy concept of the Ban Na Di–Sang Bong Community Enterprise Group in Kumphawapi District, Udon Thani Province. The population and sample consisted of 30 participants, including the village head, chairperson, vice-chairperson, and members of the Ban Na Di–Sang Bong Community Enterprise Group, selected through purposive sampling. The research instruments included small-group meetings and workshops. The findings showed that the Ban Na Di–Sang Bong Community Enterprise Group had strong potential for development because its members possessed knowledge and skills, demonstrated unity, and were ready to organize activities within the community. The community was also rich in resources. The group collaboratively sought solutions based on the circular economy concept, emphasizing a balance between economic growth and the sustainability of the natural resource base, and applying this concept for the benefit of the community. Two projects were developed to provide knowledge to the group members: a project on developing a natural vegetable and fruit washing liquid, and a project on producing snacks from local ingredients for welcoming tourists. As a result, the members earned higher incomes, which helped improve their well-being and quality of life.