THE PERCEPTION OF THAI TOURIST TO SMART TOURISM IN CULTURAL ATTRACTIONS, KHLONG SAN DISTRICT, BANGKOK

Abstract

The purposes of this research aim to 1. Study the behavior of tourists who come to travel in the cultural attractions of Khlong San District Bangkok 2.Comparison of perceptions about SMART TOURISM of tourists who come to travel to cultural tourism in Khlong San area. Bangkok. The research was focused on quantitative method. Questionnaire was used as a data collection tool using a random sampling method from the sample population of Thai tourists traveling in the Khlong San area Bangkok, 400 peoples. Data were analyzed using percentage, mean, standard deviation, t-Test, F-Test (ANOVAs). Research results found that 1. Most tourists are female, average age 20-40 years old, single, studying at a bachelor's degree. Being a student/student Have an average monthly income of 10,000 - 20,000 Baht 2. The travel format will be a sightseeing trip on Saturday - Sunday. Traveling together as a group of friends. Travel during the afternoon (1:00 p.m. - 4:00 p.m.) by using a private car. And most payments during travel are made through the application system and QR Code. 3. Perception about SMART TOURISM of Thai tourists Overall, it was at a high level. When considering each side, it was found that Smart transportation Most Recognized followed by smart living and smart economy.

4.The comparative analysis of the perceptions of smart tourism among Thai tourists indicates differences in awareness of smart tourism in the cultural tourist areas of Khlong San district, Bangkok, based on the varying occupations of the tourists.