DIGITAL MEDIA AND ACTIVITIES AFFECTING THE PERCEPTION OF GOVERNANCE INFORMATION OF PUBLIC COMPANY EMPLOYEES

Abstract

The purposes of this study were to study 1) digital media that affect employees' perception of good governance 2) activities that affect employees' perception of governance information 3) direction of the relationship between digital media and activities 4) rational communication models that affect employees' perceptions of governance are developed to be more effective. This is a quantitative methodology research. The sample used for this study were 450 employees in public companies. The tools used in the study was the questionnaire with the content validity of 0.950 and the reliability of 0.953. The data analysis was conducted by using descriptive and inferential statistics including percentage, mean, standard deviation, Skewness and Kurkosis, Confirmatory Factor Analysis and Structural Equation Modeling (SEM). The results were shown that employees got the most governance information from campaign activities ( = 4.69). The second was a test ( = 4.60) E-learning ( = 4.58) respectively, And Structural Equation Modeling (SEM) It can be concluded that digital media and activities affect the perception of governance information of employees in public companies which was harmonious with empirical data. The analysis of Structure Equation Model (SEM) found that the proportion of statistical values /df= 1.967, GFI= 0.969, AGFI= 0.931, NFI= 0.986, RMSEA= 0.046, RMR= 0.019 All values from Structural Equation Modeling (SEM) conformed to the criteria.