Vol. 3 No. 4 (2024): October - December 2024

View Vol. 3 No. 4 (2024): October - December 2024

Published: 2024-12-27

Research Articles

THE IMPACT OF FINANCIAL RATIOS ON DIVIDEND YIELDS: EVIDENCE FROM LISTED COMPANIES IN THE MARKET FOR ALTERNATIVE INVESTMENTS (MAI)

Orrarin Pinkaew, Pattamawan Maitapao, Jintana Gawgragang, Penprapak Manapreechadeelert

1-18
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MARKETING MIX FACTORS AND BRAND EQUITY INFLUENCING THE REPURCHASE DECISION OF THREE LADY COOKS CANNED FISH PRODUCTS AT MAKE-TO-ORDER RESTAURANTS IN PATHUM THANI PROVINCE

Pattapol Meerod, Supannika Thanisut, Achiraya Babwa, Morakot Junkrapor

19-32
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INFLUENCE OF THE TIKTOK APPLICATION ON THE ONLINE SHOPPING BEHAVIOR OF COLLEGE STUDENTS

Chen Xinyu, Panom Wannasiri, Taksina Chai-ittipornwong

33-45
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MARKETING COMMUNICATION TO PROMOTE THE FILM “LA LA LAND” (2016)

Liu Junyao, Prapas Nualnetr

46-59
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ANALYZING THE RELATIONSHIP BETWEEN COMMUNICATION FACTORS AND TIKTOK-BASED KNOWLEDGE DISSEMINATION FOR THE YOUNG GENERATION OF SHENZHEN IN THE DIGITAL AGE

Zhao Minglang, Sukanya Buranadechachai

60-75
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Book Review

ชีวิตเราไม่ได้ยืนยาวพอที่จะอยู่อย่างอดทน

บูรยา จันทะคุณ

76-78
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