Developing Creative Innovation through Experiential Learning: An Educational Network Model for Nurturing Young Entrepreneurs in Lampang Province

Abstract

This study employed a participatory action research methodology with the following objectives: 1) To analyze the problems and needs for developing new entrepreneurs in the network of educational institutions in Lampang province; 2) To develop students' analytical thinking and creative problem-solving skills through hands-on learning activities; 3) To enhance students' entrepreneurial skills and confidence in running a business through hands-on practice; and 4) To create guidelines for developing innovative products from local resources that can be applied within the network of educational institutions.

              The research involved the collaboration of 30 researchers, administrators of the educational institution network, teachers, and students from four educational institutions: Thammasat University, Lampang Inter-tech College, Mae Kong Wittaya School, and Mae Moh Wittaya School. This group worked together to co-analyze problems and design activities, such as training workshops, product trials, test marketing, and business plan development. Additionally, quantitative data was collected from a survey of 75 consumers through a satisfaction survey on a platform. Descriptive statistics were used to find percentages and observe behaviors or outcomes.

            The research findings indicated that the primary challenges within the educational institutions were a lack of foundational business knowledge, cost planning, digital marketing, and risk management. This resulted in students lacking skills in systematic product design and development, as well as proficiency in digital technologies. To address these challenges, learning development activities were implemented through a hands-on process. These included processing products from local resources, developing marketing plans, and selling products on online platforms (e.g., Shopee). The approach emphasized the role of teachers as coaches and mentors, encouraging students to think critically, analyze problems, and apply their learning in practical situations. Consequently, new products were created, including lac-dyed fabric bows, resin jewelry made from fragments of Khao Taen (a traditional rice cracker), relaxing herbal sachets, and Makhwaen spice powder. These items, produced from waste materials or local resources, reflected a process of creative learning and the valuable utilization of existing community capital. The outcomes of the network's activities demonstrated a successful linkage of external knowledge from the community and partner networks. Moreover, the project tangibly enhanced students' analytical thinking, design thinking skills, and entrepreneurial confidence. This learning model, which connected theory with practice by using local resources and integrating concepts of innovation and creativity, demonstrated high potential for cultivating a new generation of resilient young entrepreneurs equipped with the skills to respond effectively to the changes of the 21st century.