Development on Community-based Tourism Activity of Ban Madue Chumphon Kosamphi Nakhon District, Kamphaeng Phet Province.

Abstract

This research aimed to achieve three objectives:  1) to survey the tourism context of the Ban Madeua community, Chumphon District, Kosamphi Nakhon District, Kamphaeng Phet Province, 2) to disseminate marketing communication innovations for the development of community-based tourism in Ban Madeua, Chumphon District, Kosamphi Nakhon District, Kamphaeng Phet Province and 3) to develop tourism activities within in the community of Ban Madeua, Chumphon District, Kosamphi Nakhon District, Kamphaeng Phet Province. The research tools consisted of in-depth interviews and focus group discussions with 16 key informants. The data analysis was conducted utilizing content analysis.

          The research findings revealed that the community of Ban Madeua, Chumphon was situated along the Ping River and possesses various tourism resources within the community. These included the Madaeu community market at Wat Madaeu, Ping River boat tours, Thai dessert-making classes, health spas offering traditional Thai massages, Luang Pu Haad Wat Madaeu Chumphon, Wat Ko Tam Yea, the Sua God Shrine, mango orchards in the community in the community, as well as resorts and riverside dining establishments along the Ping River. Following the dissemination of marketing communication innovations for the development of community tourism, it became evident how important it is to transfer innovations from local areas to foster sustainable community-based tourism activities in Ban Madeua, Chumphon community. Moreover, the community-based tourism activities in Ban Madeua aligned with the local culture, history, and environment. These activities included pilgrimage tourism, rubber ring rafting, Thai dessert-making classes, and health promotion activities.