Guidelines for developing logistics for health tourism Loei Province
Keywords:
logistics management, tourism logistics, health tourismAbstract
This research aimed to 1) study the tourist behavior, 2) study the influence of tourism logistics service quality on the efficiency of tourism logistics management and 3) propose guidelines for developing health tourism in Loei Province. This research employed mix-method approach. The sample consisted of 400 tourists who traveled to Loei Province. Data was collected using questionnaires and in-depth interviews. The key informants comprised 30 individuals, including health service providers, tourism operators, and relevant government officials. Data were analyzed using frequency, mean, standard deviation, and multiple regression. Qualitative data were analyzed using content analysis. The results of the research found that 1) most tourists traveled by private car with their family and friends during the weekends. They enjoyed nature – base tourism, specifically mountains and hills, chose hotels or resorts type accommodations, and had an estimated tourism budget of 3,000-5,000 baht. 2) The logistics factors and the potential for health tourism logistics were found to be at a high level. Specifically, the tourism logistics factors of places and service had an influence on the health tourism logistics potential of Loei Province, explaining 32.6 percent of the variance. 3) The guidelines for the development of logistics for health tourism should focus on enhancing personal skills and potential, improving transportation and infrastructure, promoting marketing strategies that effectively reached the target group, establishing quality and unique health service standards, and building collaborative networks among government agencies, private sectors and local communities for integrated development of tourist attractions and logistics management in the area, leading to long-term sustainability.
References
คณะกรรมการนโยบายการท่องเที่ยวแห่งชาติ. (2565). แผนพัฒนาการท่องเที่ยวแห่งชาติ ฉบับที่ 3 (พ.ศ. 2566 – 2570). สืบค้น 1 มิถุนายน 2568 จาก https://secretary.mots.go.th/download/article/article_20230327145011.pdf.
ภคพร ผงทอง และชัยพิสิทธิ์ ติวสร้อย. (2566). ความร่วมมือซัพพลายเชนที่มีอิทธิพลต่อความสามารถทางการ แข่งขันด้านการท่องเที่ยว ในเขตพื้นที่ตำบลโคราช อำเภอสูงเนิน จังหวัดนครราชสีมา. วารสารวิทยาการจัดการ มหาวิทยาลัยราชภัฏนครราชสีมา, 2(2), 78-91.
สำนักงานจังหวัดเลย. (2566). แผนพัฒนาจังหวัดเลย (พ.ศ. 2566 – 2570). สืบค้น 1 มิถุนายน 2568 จาก https://drive.google.com/drive/folders/1MA6INvff_PhY6TYZAPHsaWVK25pUsg3D.
สำนักงานสภาพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2565). แผนพัฒนาเศรษฐกิจและสังคมแห่งชาติ ฉบับที่ 13 (พ.ศ. 2566—2570). ราชกิจจานุเบกษา. สืบค้น 1 มิถุนายน 2568 จาก http://www.ratchakitcha.soc.go.th/DATA/PDF/2565/E/258/T_0001.PDF.
ศูนย์วิจัยกสิกรไทย. (2568). ตลาดนักท่องเที่ยวต่างชาติเที่ยวไทยเผชิญหลายปัจจัยลบ คาดทั้งปี 2568 หดตัว 2.8% ครั้งแรกในรอบ 3 ปี หรือมีจำนวน 34.5 ล้านคน. สืบค้น 1 มิถุนายน 2568 จาก https://www.kasikornresearch.com/th/analysis/k-social-media/Pages/TH-Tourism-CIS3581-FB-2025-05-16.aspx.
Akyurt, H., & Ergün, M. (2019). Logistics management in tourism. In S. E. Dinçer, S. Sönmez, M. Bostancı, & E. Özçoban (Eds.), Research & reviews in social, human and administrative sciences (pp. 103–114). Gece Kitaplığı.
Andreu, M. G. N. L., Font-Barnet, A., & Roca, M. E. (2021). Wellness tourism-new challenges and opportunities for tourism in Salou. Sustainability, 13(15), 8246.
Cheunkamon, E., Jomnonkwao, S., & Ratanavaraha, V. (2021). Impacts of tourist loyalty on service providers: Examining the role of the service quality of tourism supply chains, tourism logistics, commitment, satisfaction, and trust. Journal of Quality Assurance in Hospitality & Tourism, 23(6), 1397-1429.
Christopher, M. (2016). Logistics & supply chain management (5th ed). Pearson Education Limited.
Cochran, W. G. (1953). Matching in analytical studies. American Journal of Public Health and the Nations Health, 43(6, Pt. 1), 684-691.
Nopphakate, K., & Aunyawong, W. (2022). The relationship of tourism logistics management and destination brand loyalty: The mediating role of Thailand tourist satisfaction. International Journal of Health Sciences, 6(S6), 356-366.
Harrison, A., Van Hoek, R., Skipworth, H., & Aitken, J. (2019). Logistics management and strategy (6th ed). Pearson Education Limited.
Horadal, K., Lertpatcharapong, R., & Niyom, P. (2022). A model of value-added health tourism logistics management to conform with Eastern Economic Corridor (Eec) context. Journal of Positive School Psychology, 6(8), 4853-4866.
Kazakov, A., Mashika, H., Mosiiuk, S., Voitovych, S., Sorokoumov, H., & Saichuk, V. (2023). Logistics management of health resorts and tourism facilities. Review of Economics and Finance, 21, 609–615.
Khan, H. U. R., Zaman, K., Shoukry, A. M., Sharkawy, M. A., Gani, S., Sasmoko, Ahmad, J., Rameli, M. R. R, & Hishan, S. S. (2019). Tourism logistics management through financial and regulatory measures: Evidence from a panel of countries. Asia Pacific Journal of Tourism Research, 24(5), 443-458.
Kritchanchai, D., Hoeur, S., & Engelseth, P. (2018). Develop a strategy for improving healthcare logistics performance. Supply Chain Forum: An International Journal, 19(1), 55-69.
Mattfeld, D., Spengler, T., Brinkmann, J., & Grunewald, M. (Eds.). (2016). Logistics management: Contributions of the section logistics of the German academic association for business research, 2015, Braunschweig, Germany. Springer.
Medhekar, A. (2025). Sustainable health and medical tourism green In Eco-logistics and Sustainable spply chain innovations, (pp. 321–344). IGI Global. https://doi.org/10.4018/979-8-3693-6175-7.ch012.
Mentzer, J. T., Flint, D. J., & Hult, G. T. M. (2001). Logistics service quality as a segment-customized process. Journal of marketing, 65(4), 82-104.
Pan, H., Mi, H., Chen, Y., Chen, Z., & Zhou, W. (2024). Measurement and Evaluation of the Development Level of Health and Wellness Tourism from the Perspective of High-Quality Development. Sustainability, 16(18), 8082.
Pfohl, H.-C. (2023). Logistics management: Conception and functions. Springer Nature.
Rahmiati, F., Othman, N. A., Bakri, M. H., Ismail , Y., & Amin, G. (2020). Tourism service quality and tourism product availability on the loyalty of international tourists. The Journal of Asian Finance, Economics and Business, 7(12), 959-968.
Setthachotsombut, N., & Sua-iam, G. (2020). Tourism value chain management and tourism logistics in Ubon Ratchathani Province, northeast Thailand. African Journal of Hospitality, Tourism and Leisure, 9(1), 1-11.
Swarbrooke, J. (2005). Sustainable tourism management. CABI Publishing.
Thongkruer, P., & Wanarat, S. (2021). Logistics service quality: where we are and where we go in the context of airline industry. Management Research Review, 44(2), 209-235.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal Of Management Science Sakon Nakhon Rajabhat University
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
An article published in the Journal of Management Science. Sakon Nakhon Rajabhat University is the opinion, copyright and responsibility of the author of the work.
