Participatory design of public relations media to promote cultural tourism Wat Om Yai, Samphran District, Nakhonpathom province

Abstract

The objectives were 1) to develop public relation media for Wat Om Yai, Sam Phran District, Nakhon Pathom Province, through community participation, and 2) to study user satisfaction with participatory public relation media to promote awareness of heritage conservation at Wat Om Yai among local residents and tourists. This study employed a mixed method. The sample consisted of 120 participants from Om Yai Subdistrict, including monks, community leaders, teachers, students, local residents, and tourists. The research instruments consisted of three sets of questionnaires: 1) a need assessment for community media usage, 2) an evaluation of the appropriateness of the public relation media, and 3) satisfaction survey regarding the developed media. Data were analyzed using descriptive statistics, including mean and standard deviation. The research findings revealed that satisfaction with the public relation media was at the highest level. Similarly, community participation and the awareness of heritage conservation were both rated at the highest level.