Guidelines for creating successful Thai horror film

Abstract

This research article aimed to study the elements and cinematic language of Thai horror films that contribute to their overall success by using a qualitative research methodology.  By integrating concept of film elements and cinematic language, this study analyzed the top ten highest-grossing Thai horror films. The findings were categorized into two primary dimensions. The first dimension concerned film elements, specifically plot analysis. The finding indicated that the majority of Thai horror films employed a chronological narrative structure, with the plot developing through five distinct stages. Furthermore, regarding the thematic essence, it was observed that most films integrated their core theme within the overall context of the narrative. These themes predominately revolved morality aiming to persuade and encourage the audience to reflect moral values.  Characterizations played the critical role in driving the story forwards, with various character types performing specific functions The second dimension focused on cinematic language, specifically regarding color theory and application. The analysis revealed the utilization of three primary types of color palettes: colors derived from the production design (scenery), lighting design, practical light sources within the scene, as well as colors generated through visual effects (VFX). Furthermore, regarding cinematic composition, all visual elements were strategically employed to evoke emotional responses, allow the audience to track character movements, and emphasize the actors' dialogue.