CAUSAL MODEL OF FACTORS INFLUENCING THE INTENTION TO USE DIGITAL TECHNOLOGY FOR LEARNING IN DAILY LIFE OF GENERATION Z
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Abstract
The objectives of this research were: 1) to examine the influence of information literacy, effort expectancy, and performance expectancy on the intention to use digital technology for everyday learning among Generation Z, and 2) to investigate the causal relationships between casual factors and the intention to use digital technology for everyday learning in conjunction with perceptual data. The data were collected through a questionnaire administered to a sample of 586; aged between 16 and 24 in UdonThani Province, employing a multi-stage random sampling technique. The collected data were analyzed using confirmatory factor analysis and structural equation model. The research findings revealed that the causal model of factors influencing the intention to use digital technology for daily learning among Generation Z aligned well with the perceptual data, as indicated by the following values: (/df = 2.41, GFI = 0.95, AGFI = 0.93, CFI = 0.99, SRMR = 0.047, RMSEA = 0.049). The relationships can be summarized as follows: 1) The effort expectancy directly influenced the intention, driven by information literacy. 2) The performance expectancy directly influenced the intention, also driven by information literacy. 3) The intention to use digital technology was directly and positively influenced by both the expectation from effort exertion and the expectation of performance, with additional indirect influences from information literacy. Furthermore, there were indirect influences from information literacy on the intention. The overall model accounted for 70% of the variance in the intention to use digital technology for daily learning (
= 0.70).
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของคณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏอุดรธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้ ไม่ใช่ความคิดเห็นและความรับผิดชอบของผู้จัดทำ บรรณาธิการ กองบรรณาธิการ และคณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏอุดรธานี ความรับผิดชอบด้านเนื้อหาและการตรวจร่างบทความแต่ละเรื่องเป็นความคิดเห็นของผู้เขียนบทความแต่ละท่าน
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