Vol. 3 No. 2 (2024): April - June 2024

View Vol. 3 No. 2 (2024): April - June 2024

Published: 2024-06-28

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Research Articles

THE IMPACT OF MARKETING MIX AND SERVICE QUALITY FACTORS ON CUSTOMER SATISFACTION OF KUAYING DIGITAL (BEIJING) TECHNOLOGY CO., LTD.

Zicheng Zhang, Phatthararuethai Kenikasahmanworakhun

1-15
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EMPIRICAL ANALYSIS OF MOTIVATIONAL FACTORS FROM ERG THEORY ON EMPLOYEE EFFECTIVENESS AND RETENTION AT BEIJING JINWAN RUICHENG TECHNOLOGY CO., LTD.

Jian He, Phatthararuethai Kenikasahmanworakhun

16-37
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QUALITY OF LIFE FACTORS AFFECTING ORGANIZATIONAL ENGAGEMENT OF PESTICIDE COMPANY EMPLOYEES IN BANGKOK AND PATTAYA CITY CHONBURI

Thotsapohn Chanpetsi, Tongfu Siriwong, Laksamee Thungwha

38-51
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THE QUALITY OF WORKING LIFE AFFECTING ORGANIZATION COMMITMENT EMPLOYEES OF A TOUR COMPANY IN BANGKOK

Preeyarat Saihikum, Sompon Thungwha

52-64
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Academic Articles

PRINCIPLES OF HUMAN RESOURCE DEVELOPMENT IN BASIC NEGOTIATION TRAINING FOR EFFECTIVE CONFLICT MANAGEMENT

Pawaris Anusornphanich

65-80
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Book Review

RESOURCE REVOLUTION HOW TO CAPTURE THE BIGGEST BUSINESS OPPORTUNITY IN A CENTURY

สมพร แทนสกุล

81-84
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