Vol. 1 No. 1 (2022): July - September

View Vol. 1 No. 1 (2022): July - September

Published: 2022-09-06

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Research Articles

SERVICE MARKETING MIX AFFECTING LESS-THAN-5-MILLION-BAHT HOUSING ESTATE PURCHASE DECISION IN PHUTTHAMONTHON SAI 5 AREA, NAKHON PATHOM PROVINCE

Nirin Sodsri

1-13
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SERVICE MARKETING MIX AND CORPORATE IMAGE AFFECTING HOME OFFICE DEMAND TO PURCHASE A HOME OFFICE IN AIYARA HOME OFFICE PROJECT, PS MAINLAND COMPANY LIMITED

Jarinrat Thuengnok

14-26
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THE ELDERLY’S PURCHASING BEHAVIOR ON ONLINE PLATFORM

Weerawan Pinchumpholsang, Priyaporn Kongthap, Bhupha Chuendan, Phavini Jaichuen, Sujitra Sriin

27-36
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THE RELATIONSHIP BETWEEN TOP FEMALE EXECUTIVES AND CORPORATE CASH HOLDINGS INSIGHT FROM CONSUMER PRODUCTS COMPANIES ON THE STOCK EXCHANGE OF THAILAND

Penprapak Manapreechadeelert, Walaiporn Nualsa-ard, Banjarat Nirasok

37-50
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Academic Articles

DIGITAL MARKETING STRATEGIES FOR REAL ESTATE BUSINESS DURING THE PANDEMIC OF COVID-19

Thanat Kasemmethakul, Siriya Wiroonrath

51-66
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Book Review

Human Resource Planning Strategies

ธรรศณพร เภสัชชา

67-68
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