Characteristics Development of News Commentators in the Digital Era

บทคัดย่อ

Characteristics Development of News Commentators in the Digital Era in which the research objectives were as follows;

1.To explore the difference in the modes of communication across different media in the digital era.

2.To study the influence of characteristics development on the growth of hosts.

3.To propose the distinctive communication characteristics, discursive logic, and modes of expression of hosts in the digital media era.

The Research Methodology we applied was as below

The research methodology adopted for this study was a mixed methodology, combining both qualitative and quantitative research approaches. This hybrid approach allowed for a comprehensive understanding of the complex phenomenon of news commentator development in the digital era. The research was carried out through three distinct processes: research proposal preparation, research procedures, and the final research report.

    The results of the research found that:

[1]The exploration into the personalized development of news commentators in the digital age has uncovered multifaceted insights into the communication paradigms, distinctive characteristics, and psychological aspects influencing their growth. This section provides a synthesis of the key findings and their implications for the evolving landscape of news commentary.

The analysis of communication paradigms and methods across different media in the digital era underscores the dynamic nature of news commentary. From the era of printing, radio, and television to the current dominance of new media platforms, the adaptability of news commentators has been pivotal. Short video platforms have emerged as powerful tools, allowing commentators to showcase their unique styles, voices, and comprehensive elements, contributing to the building of personal brands.

[1] Doctoral’s degree, Faculty Communication Arts, University Bangkokthonburi  Email: senjoy2007@163.com *Corresponding author

Asst. Prof.SUKANYA.Buranadechachai, Ph.D, Faculty Communication Arts, University Bangkokthonburi