Influencing Factors of the Demand for Personal Financial Products of Commercial Banks in China

บทคัดย่อ

A growing number of Chinese people are looking for methods to protect and raise the value of their possessions in recent years. Thus, the goal of this paper is to investigate the variables that impact investors' desire for the personal financial products offered by commercial banks. Obtain effective evaluation results of Taiyuan residents on the personal finance products provided by commercial banks. The most important factors affect of the research is the demand for personal finance products, so as to provide more effective management suggestions for commercial banks to deal with its potential personal finance product service problems.The results can be drawn，in terms of residents' ability to purchase commercial banks personal finance products, age, occupation, understanding of commercial banks personal finance products, publicity influence and ideal starting amount have a significant positive impact on the purchase amount.