A Study on the Inheritance and Development Strategy of Traditional Yingge Dance in Chaoshan Folklore (Analysis based on SWOT model)

บทคัดย่อ

Chaoshan Yingge Dance is a traditional Han folk dance passed down in the Chaoshan region of Guangdong, and is an excellent traditional cultural resource in the region. Although the current development of folk Yingge Dance presents a prosperous scene, its inheritance and development also face some problems. Using the SWOT analysis method, this paper analyzes the internal strengths and weaknesses, external opportunities and challenges of folk traditional Yingge Dance, and proposes four development strategies. That is, 1. create a local Yingge Dance cultural brand and build a network platform; 2. create a dissemination model with multi-age coverage; 3. unite local and Universities to establish a multi-dimensional connected cooperation and development model; 4. regulate the innovative development of inheritors and protect the effective transmission of traditional routines.