Elderly Development Through Creative Media Case Study: Sala Thammasop Communities

Abstract

The objectives of this research were: (1) To develop and evaluate the quality of creative media in the case study of the community behind Sala Thammasop Railway Station; (2) To assess the learning achievements of elderly individuals through creative media in this community; and (3) To examine the satisfaction levels of the elderly with the creative media used. The research methodology was quantitative research. The sample group consisted of 35 elderly residents living in the community behind Sala Thammasop Railway Station. Data collection tools included creative media on the topic “Media Literacy and Fake News Management,” a learning achievement test, and a satisfaction questionnaire for the elderly. Statistical analyses utilized mean, standard deviation, reliability testing using the Kuder-Richardson (KR-20), and t-tests.

The research findings were found that: (1) The content quality of the creative media had a mean score of 4.73, rated as very good, and the quality of the creative media itself had a mean score of 4.82, also rated as very good; (2) Learning achievements of the elderly significantly improved after using the creative media, with statistically significant differences at the .05 level; and (3) The elderly's satisfaction with the creative media showed a mean score of 4.66, rated as the highest level. By specific aspects, it was found that: 1) poster received a mean score of 4.76, 2) video had a mean score of 4.58, 3) snake-and-ladder activity had a mean score of 4.65, and 4) knowledge on “Media Literacy and Fake News Management” had a mean score of 4.65, all rated as the highest level.