The Value-Based Network of the Relationship between Business Model Innovation and Corporate Performance in Media Industries, China

Abstract

This study examines the relationship between business model innovation (BMI) and corporate performance in China’s media industry, using Shanxi Radio and Television Cultural Industry Development Co., Ltd. (Shanxi RTV) as a case study. In the context of rapid digital transformation and the decline of traditional broadcasting, Shanxi RTV has implemented strategic innovations across three BMI dimensions: value proposition, value creation, and value delivery. The research aims to assess how these innovations affect both financial and non-financial performance indicators and to explore the mediating role of the value network comprising partnerships, resource integration, and network stability. A mixed-methods approach was employed, combining qualitative interviews with company executives and employees with quantitative analysis based on corporate performance data. The study population includes management personnel and operational staff from Shanxi RTV, with purposive sampling used to select participants for the qualitative component, and secondary data collected for quantitative analysis. Research tools include structured interview guides and performance evaluation metrics. The data were analyzed using thematic analysis for qualitative insights and statistical techniques such as regression analysis to test the hypothesized relationships.

The results reveal a significant positive correlation between BMI and corporate performance. Moreover, the value network plays a mediating role, amplifying the positive effects of BMI on performance. These findings contribute to the theoretical understanding of BMI in the digital media context and offer practical guidance for traditional media enterprises undergoing digital transformation. The study underscores the strategic importance of dynamic business models and robust value networks in sustaining competitiveness in an evolving media landscape.