Published: 10/31/2025

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Research Article

CREATING ECONOMIC VALUE OF TOMATO PRODUCTS TO UPGRADE THE GRASSROOTS ECONOMY TO PROMOTE CAREERS AND GENERATE INCOME FOR TOMATO FARMERS IN HU THAP SUBDISTRICT, PAKHAM DISTRICT, BURIRAM PROVINCE

Pakamat Butsalee, Chaninart Thipakson, Thipsuda Thasedom, Jatuporn Jantaram, Wanicha Plangruksa

1-17

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DEVELOPMENT OF THE METAVERSE TO PROMOTE LEARNING IN CULTURAL TOURISM AND LOCAL WISDOM SITES IN NAM NAO DISTRICT, PHETCHABUN PROVINCE

Duangchan Siharad, Jetsadaporn Pakamwang, Anupong Sukparsearts

18-31

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RELEVANCE OF ENTERPRISE RISK MANAGEMENT AND INCOME VOLATILITY AND FINANCIAL RATIOS TO MARKET VALUE. REAL ESTATE AND CONSTRUCTION BUSINESS GROUP LISTED ON THE STOCK EXCHANGE OF THAILAND. AN INDEX REFLECTING THE MOVEMENTS OF THE FIRST 100 STOCKS PRICES

Suparat Inboon

32-44

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THE DEVELOPMENT OF AN APPLICATION TO PROMOTE LEARNING SKILLS IN THE USE OF DIGITAL TECHNOLOGY IN THE 21ST CENTURY THROUGH AUGMENTED REALITY TECHNOLOGY FOR PRIMARY SCHOOL STUDENTS

Saranya Tritose, Duangchan Siharad, Jetsadaporn Pakamwang, Evalyn Chaibuth, Anupong Sukparsearts

45-57

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THE RELATIONSHIP BETWEEN MODERN CORPORATE MANAGEMENT STRATEGIES AND BUSINESS MANAGEMENT ON COMPETITIVE ADVANTAGE AND OPERATIONAL SUCCESS OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN BURIRAM PROVINCE.

Jatuporn Jantaram, Wanicha Plangruksa, Nalinthip Pimklat

58-73

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DEVELOPMENT OF PACKAGING AND LOGO TO ENHANCE THE RED LOTUS TEA PRODUCT: A CASE STUDY OF THE BAN CHIANG WAE HOMESTAY ECOTOURISM COMMUNITY ENTERPRISE

Sucheera Sinsap, Supagrit Pitiphat

74-92

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THE RELATIONSHIP BETWEEN TOURISM POTENTIAL AND TOURISM MARKETING FACTORS: KU KA SINGH, KASET WISAI DISTRICT, ROI ET PROVINCE

Rungwit Treekun, Charin Phakpraphai, Sarawut Piewdang, Norapech Fongon

93-106

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RELEVANCE OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) PERFORMANCE ON MARKET VALUE AND FIRM PERFORMANCE OF LISTED COMPANIES ON STOCK EXCHANGE OF THAILAND: AN INDEX REFLECTING THE MOVEMENT OF THE FIRST 50 STOCK PRICES

ฐานิต ศรีเดช

121-133

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THE EFFECTIVENESS OF MARKETING COMMUNICATION OF VISUAL AND TEXTUAL COMMUNICATION STYLES ON FACEBOOK UNDER DIFFERENT TYPES OF PRODUCT INVOLVEMENT ON ADVERTISING AND BRAND PERCEPTION OF CONSUMERS

Sarinya Kongtieng

107-120

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DEVELOPING A SUSTAINABLE LIVELIHOOD MODEL FOR LOW-INCOME AGRICULTURAL HOUSEHOLDS: A CASE STUDY OF LOCAL FERMENTED FISH PROCESSING IN UDON THANI, THAILAND

ืNath Amornpinyo, Piyathida Amornpinyo, Chananda Sinchuen, Thanniti Jiraphatthanaponsin, Napol Thanawatcharakul, Archana Duangpaeng, Atchariya Suriya, Waraporn Khayaphol, Sup Amornpinyo

134-150

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Academic Article

CULTURAL CAPITAL AND STRATEGIC MANAGEMENT OF HAND-WOVEN TEXTILE PRODUCTS IN THE UPPER NORTHERN REGION OF THAILAND

Thitima Khunyotying, Thanakorn Sirisugandha

151-161

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GUIDELINES FOR PROMOTING ONLINE PURCHASING DECISIONS CATEGORY: PLUS SIZE WOMEN’S CLOTHING IN BANGKOK

Jutamat Sutduean, Anant Rasamee, Vichit Suradinkura, Nalinee Suradinkun

162-174

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