Factors Affecting Consumers Decision to buy Second Hand Housing in Mueang District, Samut Prakan Province
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Abstract
The objectives of this study were: 1) to study the decision-making level of buying second-hand houses of consumers in Mueang District; Samut Prakan Province 2)
To study the level of marketing mix factors. of consumers in
Mueang District Samut Prakan Province 3) To study and
compare the decision to buy second-hand houses classified
by personal factors of consumers in Mueang District. Samut Prakan Province 4) To study the marketing factors that affect the decision to buy second-hand houses of
consumers in Mueang District. Samut Prakan Province The
sample size used was 400 samples. The research instrument was a questionnaire.
The results of the research found that 1) the decision
to buy a second-hand house was found Overall purchasing
decisions are at the highest level. When considering each
aspect, it was found that The side with the highest mean
level is Recognition of needs, the aspect with the lowest
average level at a high level is information seeking. 2)
Factors in the second-hand home marketing mix. It was
found that overall, consumers give the highest level of
importance. When considering each aspect, it was found
that The aspect with the highest average at the highest
level is price. The aspect with the lowest average at the
highest level is price. Marketing promotion Testing the assumptions found that 1) consumers have different
personal characteristics There are different decisions to
buy a second-hand home. Statistically significant at the
0.05 level. 2) Factors in the second-hand home marketing
mix affect consumers' decision to purchase second-hand homes. Statistically significant at the 0.05 level.