Cultural Interweaving on the Silk Road: An Artistic Exploration of the Intangible Cultural Heritage - Shu Embroidery

Abstract

This study aims to explore the development of Shu brocade and Shu embroidery in silk civilization and their cross-border application in modern design. First of all, through literature review, the development history of Shu brocade and Shu embroidery and their important role in the spread of the Silk Road are sorted out. Secondly, the cultural characteristics of Shu embroidery and its inheritance value as intangible cultural heritage are studied and analyzed, and the main themes of Shu embroidery art are detailed, including vivid flower and bird patterns, magnificent landscape patterns and realistic figure patterns. In addition, the research focuses on the application of Shu embroidery in modern fashion design and packaging design, and reveals its innovation and development through specific case analysis. The discussion part discusses the methods of optimizing the artistic theme and product structure of Shu embroidery, the strategy of accelerating the spread by using new media, and the mode of online and offline digital cooperation. The research conclusion summarizes the inheritance and innovation path of Shu embroidery art in modern society, and puts forward some suggestions for its future development.