Published: 12/30/2025

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Research Article

SOLUTION JOURNALISM AND THE DEVELOPMENT OF MEDIA QUALITY ASSESSMENT TOOLS: A CASE STUDY OF HOUSEHOLD ECONOMIC

Apisit Supakitcharoen, Assistant Professor Dr.Sakulsri Srisaracam

1-16

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RELEVANCE OF BOOK VALUE OF GOODWILL, GOODWILL IMPAIRMENT LOSS AND CORPORATE PERFORMANCE TO TANGIBLE ASSETS BOOK VALUE RATIOS OF PUBLIC COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND. REFLECTING THE MOVEMENTS OF THE TOP 100 STOCKS PRICES.

Kanjana Parkseiporn

17-28

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CONSUMER'S BEHAVIOR OF SHOPPING FOR GEMS AND JEWELRY IN BANGKOK

Phimchanok Prasopnill

29-43

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DEVELOPMENT OF E-COMMERCE TO ENHANCE PRODUCT SALES POTENTIAL FOR ENTREPRENEURS IN THE COMMUNITY ENTERPRISE GROUP, KHAO KHO DISTRICT, PHETCHABUN PROVINCE

Anupong Sukparseart, Duangchan Siharad, Jetsadaporn Pakamwang, Jitranan Sricharoen

44-56

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FACTORS INFLUENCING CONSUMERS PURCHASE INTENTION OF CARBONATED DRINKS WITH ARTIFICIAL SWEETENERS INSTEAD OF SUGAR IN THE BANGKOK THAILAND

Ataporn Janjira, Palida Srisornkompon

57-71

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MOTIVATION, BEHAVIORS, AND BEHAVIORAL INTENTIONS OF TOURISTS IN THE LOW CARBON COMMUNITIES OF MAHA SARAKHAM PROVINCE

Chaithawat Siribowonphitak, Kriangkrai Namnai, Kobchai Nikornpitaya

72-85

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COMPUTER ACCOUNTING SYSTEM LEARNING PROCESS OF LOCAL GOVERNMENT ORGANIZATIONS (E-LAAS) THAT AFFECTING THE EFFICIENCY OF COMPUTER ACCOUNTING SYSTEMS OF LOCAL GOVERNMENT ORGANIZATIONS IN LOEI PROVINCE

Naritsara Tummaruksa

86-96

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THE RELATIONSHIP BETWEEN PROFITABILITY, DIVIDEND PER SHARE AND STOCK PRICES OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND

Krittapong Watcharanukul, Kwanchanok Hannimitkulchai, Worravit Kultangwatana, Tibodee Sakulvichayatada, Jakkrit Kalawa, Nuttasuk Srikhamdon, Paphawin Kamullakron , Sarayut Thaweekoon, Pakkhapon Mina , Daungporn Pengsungnern, Nopphasit Namphathai

97-108

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DEVELOPMENT CREATIVE PRODUCTS THROUGH A PARTICIPATORY ACTION RESEARCH PROCESS TO GENERATE INCOME. THE CASE STUDY FOCUSED ON THE MUSHROOM CULTIVATION CAREER PROMOTION COMMUNITY ENTERPRISE IN BAN KHUI NANG KHAO, NONG KOM KO SUBDISTRICT, MUEANG DISTRICT, NONG KHAI PROVINCE

Sup Amornpinyo, Thanomsilp Jankanakittikul, Rattakarn Buasri, Hirun Sawaengkaew, Parichart Vongpatchim, Kritsda Khajarern, Panitta Charnsoong

109-125

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FACTORS INFLUENCING ORGANIZATIONAL COMMITMENT OF PERSONNEL IN 3-STAR HOTELS AND ABOVE IN MUANG DISTRICT, UDON THANI PROVINCE

Nattagant Rungruang, Parichaya Udompol, Chotika Nakprasut, Teerapol Khoonbura

126-138

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Academic Article

THAI PHUAN BAN PHUE: IDENTITY, CULTURAL PRESERVATION, AND CULTURAL TOURISM DEVELOPMENT

Payow Chuntaramongkol, นรเพชร ฟองอ่อน, Jiraporn Junla, Piyaporn Phaithayaporn, Pimsiri Choosrichom, Sawinee Polyiam

139-154

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GUIDELINES FOR DEVELOPING FACTORS INFLUENCING THE DECISION TO OPEN A TRADING ACCOUNT SECURITIES WITH SECURITIES COMPANIES IN BANGKOK & SURROUNDING AREAS

chutipan sutduean, Anant Rasamee, Vichit Suradinkura, Nalinee Suradinkun

155-168

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