Vol. 2 No. 3 (2024): September – December

Reseach Articles

• Digital Marketing Communication Affecting Online Purchasing Behavior of Consumers Generation Z in Thailand

  Arthitaya Ardtanyakorn, Nakharin Prasoetsuk, Thanawit Wongson, Anita Pradain, Acherapon Plangmarn, Soravit panpinij

  1-15

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• Moblie Applcation Platform for Tour Guide Recommendation

  Suwannee Adsavakulchai, Weha Kohprasert

  16-36

  • PDF

• Communication Strategies for Promoting Tourism, Tourists' Behavior, and Satisfaction with Hua Plee Community Market in Phu Khae Subdistrict, Chaloem Phra Kiat District, Saraburi Province.

  Wanwisa Wongsaphan, Sunisa Phoprom

  37-55

  • PDF

• A study of problems and community potential development based on needs assessment in Ban Huang Mara, Village No. 5, Nong Krathum Sub-district, Khai Bang Rachan District, Sing Buri Province

  Paskon Roodplang

  56-72

  • PDF

• Usage Behavior and Development Guidelines for Line Application Skills Among the Elderly in Pho Phithak Subdistrict Municipality, Pho Nang Dam Tok Subdistrict, Sapphaya District, Chainat Province

  Thapanee Senarak, Kittisak Sirisathien, Theera Raweesri, Ratchanok Suanseda

  73-90

  • PDF

• Digital Literacy in the workplace of Phetchaburi Rajabhat University staff

  Aporn Soontornwat

  91-107

  • PDF