The Function of “Immersive Technology” in the Presentation of Folk Song Performance in CCTV Spring Festival Gala

Main Article Content

Tanyingzi Geng
Nataporn Rattachaiwong
Jianming Qian

Abstract

This research aims to 1. analyze the current situation of the application of immersive technology in the folk song performance of CCTV Spring Festival Gala and its effect. 2.To explore the impact of immersive technology on the heritage and innovation of folk songs. 3.To assess the limitations of immersive technology in the application of folk song performance and recommendations for future development.


This research utilizes the literature research method, the case study method, and the interview method. It is found that immersive technology has multiple functions and roles in folk song performances. Firstly, it enhances the sense of immersion and the sense of scene by constructing a virtual background space and three-dimensional sound effects, making traditional folk song performances more visually and aurally impactful. Secondly, it enhances the interactivity of the performance and brings the distance between the audience and the performer closer. Thirdly, immersive technology provides a new path for the inheritance and innovation of folk songs, making the art of folk songs more widely accepted by combining traditional elements with modern technology. This research further discusses the challenges and limitations that immersive technology may face in folk song performances, and also puts forward some suggestions for future development. immersive technology opens up new possibilities for folk song performances, and has a broad development prospect.

Article Details

How to Cite
Geng , T., Rattachaiwong , N. ., & Qian , J. . (2025). The Function of “Immersive Technology” in the Presentation of Folk Song Performance in CCTV Spring Festival Gala. Journal of Dhamma for Life, 31(2), 446–458. retrieved from https://so08.tci-thaijo.org/index.php/dhammalife/article/view/4266
Section
Original Research Article