Published: 08/30/2024

Full Issue

PDF

Research Article

GENERATIVE ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY ADOPTION MODEL FOR KNOWLEDGE WORKER

Manon Siaoprachuap, Piyathida Amornpinyo, Nisa Sakchuwong

1-16

PDF

THE RELATIONSHIP BETWEEN CAPITAL STRUCTURE, COST OF CAPITAL AND FINANCIAL PERFORMANCE : A CASE STUDY OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND, SETCLMV INDEX GROUP

Tippawan Rittichai, Tarika Yamkamang, Nantawat Panyayodtanakorn

17-29

PDF

USING RAJABHAT DATASET AND AI TO CLASSIFY COMMUNITY BMI

Chai Meenorngwar, Wuttichai Inkaew

30-48

PDF

FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION OF FROZEN READY MEALS IN MODERN TRADE IN MUANG DISTRICT, UDON THANI PROVINCE

Koollaporn Singhasuriya, Subchat Unthachai

49-59

PDF

THE IMPACT OF DIGITAL ACCOUNTANT COMPETENCY ON THE QUALITY OF GOVERNMENT ACCOUNTING REPORTS : EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF THE VOCATIONAL EDUCATION COMMISSION

Jirapa Yaso, Salakjit Nillaphay, Aukkarawit Robkob

60-71

PDF

THE LIFE QUALITY OF THE PEOPLE RESIDING IN NADEE SUB-DISTRICT ADMINISTRATIVE ORGANIZATION AREA, MUEANG DISTRICT, UDON THANI PROVINCE

Thanyanon Settaratkul, Koson Sodsong

72-88

PDF

THE INFLUENCE OF SERVICE QUALITY AND PERCEIVED VALUE ON THE REPURCHASE INTENTION OF CUSTOMERS TOWARD PRIVATE TRANSPORT COMPANIES IN THE LOWER CENTRAL REGION OF THAILAND

Nanthaporn Huaykeaw, Nantita Petcharaporn

89-100

PDF

Academic Article

MANAGING ORGANIZATIONAL CULTURE IN THE CURRENT CONTEXT: ADAPTATION AND THE IMPORTANCE OF CHANGE

Wichuda Theerasan

101-108

PDF