Tourism Development in a Secondary Province: Understanding the Inter-relations between Social Institutions within the Tourism System of Amnat Charoen
DOI:
https://doi.org/10.61462/cujss.v50i1.711Keywords:
tourism development, tourism system, social institutions, secondary province, Amnat Charoen, ThailandAbstract
This qualitative research aimed to study perceptions and opinions about tourism development and on the relationships between social institutions in the tourism system in Amnat Charoen province, Northeast Thailand. The research used in-depth interviews with key informants directly related to tourism in this province, and also focus group discussions among key informants, both directly and indirectly involved in tourism. The results showed that the key informants were receptive to the government’s policy of promoting tourism in secondary provinces and wanted to make their province a well-known tourist destination. However, they rather differed their views about the goal and means of tourism development. Besides, the relationships between the social institutions within the tourism system of Amnat Charoen province lacked unison. In other words, tourism development and tourism management largely remained in the hands of the governmental institutions or the public sector. Preliminary recommendations are included.
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