MSUDRUJ. Vol. 5 No. 1

Published: 02/27/2023

Full Issue

PDF

Research Article

THE STUDY ON RELATIONSHIP BETWEEN AUTOMOTIVE INDEX, STEEL INDEX, MACHINERY INDEX, AND PETROCHEMICALS INDEX AND ECONOMIC FACTORS BY VAR MODEL

Utis Bhongchirawattana, Kiattiphoom Noisuwan

1-13

PDF

THE CAUSAL RELATIONSHIP STRUCTURE MODEL BETWEEN MARKETING MIX FACTORS (7PS) OF HOTEL BUSINESS : A CASE STUDY OF PANERAI HOTEL UDON THANI PROVINCE

Kannika Srichiyorak, Nattagant Rungruang, Parichaya Udompol

15-30

PDF

AN EXPLORATORY FACTOR ANALYSIS OF DETERMINANTS AFFECTING TO ONLINE PURCHASING DECISION THROUGH MOBILE APPLICATION AMONG CONSUMERS IN NAKHONKAISORNPHROMWIHAN, LAO PDR

Phoutthasone Siliphoxay

31-44

PDF

EFFECTS OF ACCOUNTING PROFESSIONAL COMPETENCY AND WORK MOTIVATION ON WORK EFFICIENCY OF FINANCE AND ACCOUNTING PRACTITIONERS

Warunee Ridkajorn, Kusuma Dampitakse

45-58

PDF

ATTITUDE AND LIFESTYLE INFLUENCING HEALTHY FOOD PURCHASE DECISIONS OF CONSUMERS IN BANGKOK

Jirayu Pakaya, Veerasak Prasertchuwong

59-71

PDF

LIFESTYLE AND ATTITUDE OF GENERATION Y CUSTOMERS AFFECTING THE PURCHASING DECISION ON AIR PURIFYING PLANT

Waranya Huabloifa, Veerasak

73-86

PDF

EFFECT OF BRAND IMAGE, CONSUMER PERSONALITY TOWARD BRAND LOYALTY OF NIKE SPORTS SHOES

Eakaphong Rojanaboonma, Sutthipat Assawavichairoj

87-99

PDF

RELATIONSHIP BETWEEN HAPPINESS AT WORK AND ENGAGEMENT OF EMPLOYEES OF THE GOVERNMENT SAVINGS BANK IN UDON THANI PROVINCE

Kamonchanok Prasit

101-114

PDF