MSUDRUJ. Vol. 4 No. 6

Published: 01/03/2023

Full Issue

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Research Article

MANAGEMENT OF MEDIUM-SIZED HOTEL IN A NEW NORMAL AT MUANG DISTRICT, NAKHON PHANOM PROVINCE

Jattaporn Klangsawat, Kantimarn Chindaprasert

1-15

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THE ANALYSIS OF ONLINE MARKETING IMPLEMENTATIONS OF TOUR OPERATORS WITH CONSERVATIVE TOURISM POLICIES

Aswin Sangpikul

17-31

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APPLICATION OF AN ACCOUNTING SYSTEM WITH PARTICIPATION PROCESS IN THE BAAN NON KHWAO VEGETABUE PROJECT AT DON HUN, MUANG, KHONKAEN PROVINCE.

Maychaya Tapimai

33-48

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FACTORS INFLUENCING THE PERFORMANCE OF E-COMMERCE FOR MEDIUM AND SMALL ENTERPRISES IN BANGKOK

Liu Hansheng, Vichit U-on

49-62

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INTEGRATED MARKETING COMMUNICATION INFLUENCING BRAND EQUITY AND LOYALTY OF SERVICES RECIPIENTS IN PRIVATE HOSPITALS, THE UPPER PART NORTHEAST 1 OF THAILAND

Sudarut Paengwapi, Rachata Suansawat

63-79

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FACTORS AFFECTING DECISION TO BUY DIETARY SUPPLEMENTS OF THE ELDERLY IN THE UPPER NORTHEASTERN PROVINCES

Kamonrat Pomsuwan, Chonnathee Burarungrot, Akachai Jarunatvilat, Ussanee Srisarakham

81-94

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MARKETING STRATEGY FOR BRANCH EXPANSION OF SAENGNGERN NAMAHAN COMPANY LIMITED IN MUANG DISTRICT, KHON KAEN PROVINCE

Premrika Thiemthanong, Chaw Wayoopagtr

95-107

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THE COMPONENT OF DESIRABLE CHARACTERISTICS OF TOURISM AND HOSPITALITY MANAGEMENT STUDENTS IN UDONTHANI RAJABHAT UNIVERSITY

Sawinee Polyiam, Pimsiri Choosrichom

109-120

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