Published: 03/01/2022

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Research Article

THE EFFECTS OF THAI ACCOUNTING POLICY STANDARD NO. 27 ON THE STOCK VALUATION OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND

Wattana Srithaworn, Yodsawinkan Kobkanjanapued

1-15

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RELATIONSHIP BETWEEN EXCELLENT CUSTOMER EXPERIENCE MANAGEMENT PERCEPTION AND CUSTOMER LOYALTY OF HOMESTAY BUSINESSES IN THAILAND

Duanghatai Tengrattanaprasert, Areerat Pansuppawatt, Theera Erawan

17-28

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SOCIAL MEDIA DEVELOPMENT OF AUNT'S SALTED EGG PRODUCTS BAN SALADIN COMMUNITY, NAKHON PATHOM

Ntapat Worapongpat

29-44

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THE RELATIONSHIP BETWEEN FINANCIAL RATIOS AND STOCK PRICE IN MEDICAL SERVICE INDUSTRY OF THE LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND

Chudapon Sonpukdee, Yanisa Thongprong, Thanyaporn Wisriya

45-57

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HUMAN CAPITAL DEVELOPMENT IN EDUCATION OF LECTURERS AFFECTING ACHIEVEMENT IN ADMINISTRATION OF THAI PRIVATE UNIVERSITIES IN BANGKOK

Piangduan Kerdumpang, Nuttavut Wiset

59-73

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A PROGRAM DEVELOPMENT TO ENHANCE THE UNLIMITED PERSONAL POWER OF YOUNG ENTREPRENEURS OF SMALL AND MEDIUM ENTERPRISES IN THE MUNICIPALITY OF UDONTHANI

Somsak Kittanawat

75-91

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THE CAUSAL FACTORS INFLUENCING CONTINUOUS PLAY INTENTION OF ONLINE GAMES CONSUMER: A CASE STUDY OF PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG)

Supagrit Pitiphat

93-110

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MARKETING FACTORS AFFECTING THE DECISION TO BUY FRESH BREWED COFFEE AT CONVENIENCE STORE IN BANGKOK

Atinuch Korveerasakulchai, Theerawee Waratornpaibul

111-120

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