Published: 03/01/2022

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Research Article

FACTORS AFFECTING THE SELECTION TO USE FINANCIAL PRODUCT SERVICES OF LEASING BUSINESSES IN THE NORTHERN AND THE NORTHEASTERN REGIONS OF THAILAND

Thitiworada Sangsawang, Pharnnapha Chuebang, Sutthirat Ploybut, Suphansa Chitmun, Chawiang Wongjinda

1-12

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COMPETENCY IN ACCOUNTING PROFESSIONS AFFECTING THE QUALITY OF FINANCIAL REPORTING OF FINANCIAL AND ACCOUNTING SCHOLARS IN MAHASARAKHAM UNIVERSITY

Rungrasmee Ratchasombat, Kanyanat Rattanaphaphtham

13-27

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DIGITAL MEDIA AND ACTIVITIES AFFECTING THE PERCEPTION OF GOVERNANCE INFORMATION OF PUBLIC COMPANY EMPLOYEES

Jathupong Puawut, Theerawee Waratornpaibul

29-42

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COSTS AND RETURNS ANALYSIS OF PICKLED FISH PRODUCTION : A CASE STUDY OF COMMUNITY ENTERPRISE GROUP OF BAN HUAI BONG FISH PROCESSING PRODUCTS, NON MUANG SUB-DISTRICT, NON SANG DISTRICT, NONG BUA LAM PHU PROVINCE

Hatharat Sribub, Sornsawan Leekul, Artitaya Nammat, Onchuma Moonsri

43-55

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FACTORS RELATED TO UTILIZATION OF THE LINE APPLICATION FOR THE LEARNING COMMUNICATION

Aree Mayungpong, Kuakul Tayen, Narongrit Teeravech

57-71

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EFFECTS OF CUSTOMER EXPERIENCE ON LOYALTY OF 4-5 STAR HOTEL BUSINESS IN THAILAND

Nanita Sombut, Narissara Sujchapong, Areerat Pansuppawatt

73-87

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EFFECTS OF CONTEMPORARY CUSTOMER RELATIONSHIP MANAGEMENT ON MARKETING PERFORMANCE OF CAR DEALERSHIP BUSINESSES IN THE NORTHEAST

Chanatha Wongsiri, Areerat Pansuppawatt, Theera Erawan

89-100

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A CAUSAL MODEL OF FACTORS INFLUENCING UDON THANI RAJABHAT UNIVERSITY STUDENTS’ BEHAVIORAL INTENTION TOWARD USING E-MARKETPLACE PLATFORM

Nisa Sakchuwong

101-115

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