Published: 08/30/2025

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Academic Article

THE CAUSAL FACTORS AFFECT ON INTENTION TO USING ELECTRONIC PAY VIA QR CODE PAYMENT OF CUSTOMERS IN GENERATION Z

Kamonthip Choopratheep, Saowanee Sittichot, Onchuma Moonsri, Supak Makul, Phiranan Khambonphithak

1-11

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Research Article

COMPETITIVE ADVANTAGE OF FIRMS IN SPECIAL ECONOMIC ZONES: EVIDENCE FROM MANUFACTURING

Wadsana Charunsrichotikomjorn, Raowad Yimsawad, Parinda Rungmee

12-25

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BRAND DEVELOPMENT OF CHARMING TOURIST COMMUNITY PRODUCT: CREATIVE CULTURAL HERITAGE IN LESS-VISITED AREA OF KAMPHAENG PHET PROVINCE

Karan Chroensuwan, Suphaporn Munha

26-37

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THE EFFECT OF CONTENT MARKETING STRATEGY ON MARKETING SUCCESS OF MARKETING MANAGEMENT IN STOCK EXCHANGE OF THAILAND

Siyaphat suthithananchai, Nittaya Phosrichan

38-48

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EVALUATION OF LIFE STYLE VIDEO CONTENT CHARACTERISTICS WHICH CREATED BY THAI INFLUENCERS ON THE YOUTUBE PLATFORM THAT FOLLOWED BY THAI SUBSCRIBERS

Napassorn Tuemsoongnern, Chanin Phumbandit, Sitti Vongthongkum, Panida Skuna

49-59

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INNOVATIVE MANAGEMENT TO ENHANCE PRODUCTION CAPACITY AND SUPPLY CHAIN OF CORN CULTIVATION FOR LIVESTOCK IN TAK PROVINCE

Natchiya Mofu

61-73

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THE IMPACT OF ONLINE LEARNING ON STUDENTS AT UDON THANI RAJABHAT UNIVERSITY

Patchadaporn Saengtamat, Prakarn Piputsoongnern, Thidarat Buasriyot, Napatsorn Wongsiangdand

74-88

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THE PERCEPTION OF THAI TOURIST TO SMART TOURISM IN CULTURAL ATTRACTIONS, KHLONG SAN DISTRICT, BANGKOK

Apissada Phupusita, Prayrung Pornrat, Thapanee Manosan, Praphunphong Chinnaphong

89-102

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THE FACTORS AFFECTING THE VALUATION APPROACH IN INVESTMENT PROPERTY OF REAL ESTATE AND CONSTRUCTION COMPANIES LISTED IN THE INDEX REFLECTING THE MOVEMENT OF THE FIRST 100 STOCK PRICES IN THE STOCK EXCHANGE OF THAILAND

Nawanan Intharavichien

103-116

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CREATIVE ECONOMY IN THE NAGA FLAG FESTIVAL: AN ECONOMIC VALUE ANALYSIS OF CULTURAL HERITAGE CONSERVATION

Nattapon Boonjumnong, Ekasak Hengsuko, Nutsara Sampachanyanon, Aphirudee Thongpo, Nuttawan Pongkan

117-129

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DIGITAL MARKETING, INTEGRATED MANAGEMENT, AND SATISFACTION: A CAUSAL MODEL OF CRUISE TOURISM IN THE INDONESIA-MALAYSIA-THAILAND GROWTH TRIANGLE (IMT-GT)

Kanokwan Uthongsap, Boonthawan Wingwon, Huang Xiangrui, Khajornsak Wongviraj, Pakkawadee Thongchompunuch

130-148

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BOOSTING THAI RAILWAY'S REPUTATION: HOW INNOVATION DRIVES WORD-OF-MOUTH MARKETING: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE THAI RAILWAY INDUSTRY

Kusuma Soythong

149-171

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